Launched off of the meteoric success of co-founder, Shawn “Jay-Z” Carter, The ROC represents a borderless, global lifestyle. In March 2009, Rocawear launched its first social networking site,
Roc4Life offering style news, music, fashion and cultural connections.
A recent editorial on Roc4Life describes Bottega Louie as “a really hot new place in Downtown Los Angeles [...] Downtown is re-energizing, rapidly becoming the place to be.”
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